91探花

Like an NFL analyst breaking down the Xs and Os, 91探花 Marketing faculty members will once again lead a post-game review of the advertising end zone dances and fumbles of this year’s Super Bowl ads.

The action, called Chalk Talk, kicks off Monday, Feb. 9, 5–7 p.m., in the Student Center, Room 160. Chalk Talk is presented in partnership with and co-sponsored by the 91探花 Albers School of Business and Economics (Department of Marketing), 91探花's American Marketing Association student chapter and the American Advertising Federation Seattle (AAF Seattle).

The is open to students, educators, professionals working in creative, strategy or media spaces along with those who appreciate great advertising. 

The recap of the big ads of the big game is something Marketing Department Chair and Professor Dr. Mathew Isaac has been doing for the past 14 years. This year he’ll be joined by a panel that includes Assistant Professor of Marketing Dr. Katie Quinn, several ad industry professionals and an undergraduate marketing major who will all provide deep insight into which commercials worked and which ones didn’t. At $8 million for a 30-second spot, the stakes couldn’t be higher.

Clydesdales? Celebrities? Obscure products with massive marketing budgets? Chalk Talk will tackle it all.

And with the Seattle Seahawks playing a championship rematch with the New England Patriots, excitement levels are going to be at a record high.

This year special care went into scheduling Chalk Talk for the Monday after Super Bowl Sunday,  “so as not to interrupt the championship parade!” says Dr. Isaac.